What I Read in 2024, Part 4: Technology, Horror/Thriller, Marketing, Politics and Entertainment
I'm sharing every single book I read in 2024. The finale of the series features technology, horror/thriller, marketing, politics, and entertainment.
In 2024, I made a goal to read or listen to at least 20 pages per day of a book. As a result, I ended up reading 61 books, had the best reading year of my entire life, and enjoyed every single page turn along the way. My favorite part of reading, though, is sharing those books with others and helping someone find their next favorite read.
In that spirit, I’ll be sharing every single book I read in 2024 over the next few days. This is the final part of our four-part series. You can read part 1 here and part 2 here and part 3 here. To make things more fun and because I believe in reading widely, I’ve created unique genre pairings for each part. Think of it like a wine and food pairing, but for the mind. Today’s smorgasbord features technology, horror/thriller, marketing, politics, and entertainment.
Marketing
Day Trading Attention
Author: Gary Vaynerchuk
Why Read It: A guide to navigating the constantly evolving social media landscape. Provides practical strategies for building and maintaining attention in the digital age.
Review: There's a ton of BS out there about how to use social media and succeed at it. This book cuts through that and gives you a straightforward blueprint for success. Gary Vee is a master of the craft.
Memes Make Millions
Author: Jason Levin
Why Read It: An exploration of how meme culture has transformed marketing and communication. Offers insights into creating viral content that resonates with modern audiences.
Review: Who doesn't love a good meme? I loved this book because it's so wildly different, but also stays true to the roots of marketing. It's a refreshing mix of new and old.
The 22 Immutable Laws of Branding
Author: Al Ries & Laura Ries
Why Read It: Classic principles of building and maintaining strong brands in the marketplace. While some examples are dated, the core concepts remain relevant.
Review: If you're new to branding, look no further. This is essential reading. The insights are still very applicable to today.
The Long and The Short of It
Author: Les Binet & Peter Field
Why Read It: A data-driven approach to balancing short-term sales activation with long-term brand building. Essential reading for modern marketers.
Review: This is a very short read, but an excellent guide to marketing in the digital age. At times, it can be dense, but it's worth it for the big ideas.
Horror & Thriller
Just After Sunset
Author: Stephen King
Why Read It: A collection of short stories that showcase King's ability to find horror in everyday situations. Demonstrates why King remains the master of modern horror.
Review: If you want an intro to horror, this is an excellent place to start. Even if you aren't a fan of scary movies, I promise you will enjoy this book.
Salem's Lot
Author: Stephen King
Why Read It: A masterful take on the vampire novel that transforms a small Maine town into a battlefield between good and evil. King's second novel remains one of his most frightening.
Review: For those who want an intro to full-length King, look no further. This is a classic. Each chapter builds perfectly on the next and will have you in suspense right up until the end. Bonus points, if you watch the movie after too.
You Like It Darker
Author: Stephen King
Why Read It: A chilling collection of tales showcasing King's mastery of horror and the human psyche, each story delving into the darker corners of the human experience. These haunting narratives explore themes of fear, guilt, and the supernatural.
Review: I couldn't put this one down. One short story in particular, Danny Coughlin's Bad Dream, had me reading well into the night and waking up early the next morning to finish it. This is a masterclass in horror.
Wayward
Author: Blake Crouch
Why Read It: A gripping tale of suspense and mystery set in a small town with dark secrets, where every revelation pulls you deeper into its haunting story. As the protagonist unravels the truth, the lines between reality and conspiracy blur, keeping you hooked until the very end.
Review: This is the second book of the Wayward Pines trilogy and it's a rock-solid thriller. Fair warning: there is a cliff-hanger at the end that will leave you wanting to pick up the third book immediately.
The Last Town
Author: Blake Crouch
Why Read It: The thrilling conclusion to the Wayward Pines trilogy, packed with high-stakes action and shocking twists that will leave you breathless. This finale ties together the series' threads in a way that's both heart-pounding and deeply satisfying.
Review: This is the finale of the Wayward Pines trilogy. While shorter than the first two books, it's a good conclusion to the series. I'm hoping there is a fourth book or novella in the works because I really want to spend more time with these characters.
First Lie Wins
Author: Ashley Elston
Why Read It: A propulsive thriller about identity and deception that will keep you guessing until the end. A fresh take on the psychological thriller genre.
Review: I listened to this book with my fiancé and we couldn't stop listening. If you love a good plot twist, you will enjoy this book.
Fever House
Author: Keith Rosson
Why Read It: A haunting blend of horror and literary fiction that explores themes of family, loss, and redemption. Rosson's unique voice creates an unforgettable atmosphere of dread and wonder.
Review: Stephen King recommended this book and it immediately shot to the top of my list. This book is one part puzzle box, one part horror, one part occult and one part rock and roll. I'm excited to read the second book this year.
Technology
Blood Sweat and Pixels
Author: Jason Schreier
Why Read It: A behind-the-scenes look at the dramatic, often grueling process of video game development. Reveals the human stories behind some of gaming's greatest achievements and biggest failures.
Review: I've played video games, but never knew how they were made until this book. It's a super fascinating dive into the industry and an excellent read for anyone who has ever picked up a controller.
Masters of Doom
Author: David Kushner
Why Read It: The fascinating story of John Carmack and John Romero, who revolutionized gaming and created an empire. A tale of creativity, technology, and the birth of modern gaming culture.
Review: If Lennon and McCartney got together to create the next killer app, it would be Doom. I enjoyed every second of this book and learned a ton along the way. You definetely don't need to be a video game fan to love this book.
Getting Real
Author: Jason Fried & David Heinemeier Hansson
Why Read It: A practical approach to building web applications without the usual overhead and complexity. Changes how you think about software development and project management.
Review: A great read if you want to a simple approach to building digital products. Plus, you'll learn a little about software engineering too.
Politics
Democracy or Else
Author: Tommy Vietor
Why Read It: A witty and insightful analysis of America's political challenges and potential solutions. Crooked Media's trademark humor makes complex political issues both accessible and entertaining.
Review: I wanted to become more knowledgeable about politics and this was an excellent starting point. Plus, it's funny which makes it all go down a bit easier.
Entertainment
Movies (and Other Things)
Author: Shea Serrano
Why Read It: A hilarious and insightful collection of essays about cinema that asks and answers the questions movie fans really care about. Combines deep knowledge with playful analysis and great illustrations.
Review: If you love movies, this is a must read. Shea brings his trademark wit and insight to the world of film. You'll leave smiling and with a few recommendations for your next movie night.
Audiobook Recommendation
Several books from these lists would be particularly engaging in audio format. Here are my favorites.
First Lie Wins - The narration perfectly captures the tension and suspense of this thriller, making it an addictive listening experience.
Salem's Lot - The narrator excellently captures the horror, tension, and suspense of King's vampire tale, making for a chilling listening experience.
Masters of Doom - Narrated by Wil Wheaton, who brings his passion for gaming and tech culture to this fascinating story, making it an incredibly fun and engaging listen.