The Bootstrapped Marketing Almanack, Part 5: Content Creation and Working with Creatives

Entries #101 through #125 of the Bootstrapped Marketing Almanack. This section focuses primarily on content creation, videography, and working with…

Sep 3, 2025 • Mike Carlson

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May 2025

The Best Marketing is Like Gravity

Great marketing doesn't need to shout. Like gravity, the strongest marketing forces pull you in naturally—so smoothly you don't realize you're already…

May 28, 2025

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The Real Marketing 101: A Self-Made Syllabus for Modern Marketers

The marketing syllabus I wish I'd had: Fiction, films, podcasts, and everything else they don't teach in business school.

May 14, 2025

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April 2025

5 Reflections on 5 Years at ANCORE

Five years of building marketing from scratch taught me some fundamental truths—like why fancy tools are overrated and metrics can be dangerous…

Apr 23, 2025

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My First Lesson in Marketing: The In-N-Out Drive-Thru

A childhood visit to In-N-Out taught me that great marketing isn't about shouting—it's about creating memories that last forever.

Apr 16, 2025

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The Masters Test: A Better Way to Measure Great Content

An emotional run sparks a revelation: the best content makes us feel something real, just like The Masters.

Apr 11, 2025

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February 2025

The Bootstrapped Marketing Almanack, Part 4: Planning and Budgeting Edition

Entries #076 through #100 of the Bootstrapped Marketing Almanack. This section focuses primarily on year planning, setting a marketing budget, and how…

Feb 19, 2025

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December 2024

The Bootstrapped Marketing Almanack, Part 3: Black Friday and Holiday Edition

Entries #051 through #075 of The Bootstrapped Marketing Almanack. These entries focus primarily on Black Friday and Holiday tactics.

Dec 27, 2024

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October 2024

The Bootstrapped Marketing Almanack, Part 2

Entries #026 through #050 of the Bootstrapped Marketing Almanack

Oct 23, 2024

September 2024

Bootstrapped Marketing Almanack, Part 1

Entries #001 through #025 of the Bootstrapped Marketing Almanack

Sep 18, 2024 • Mike Carlson

July 2024

Four Reflections on Building a Marketing Operation from Four Years at ANCORE

I recently celebrated four years at ANCORE, so I put together four actionable reflections on building our marketing operation from zero to one.

Jul 22, 2024

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